Product Design, User Research, Interaction Design

Overview

Dona-AI helps fragrance shoppers find personalized perfumes using AI scent matching. We streamlined the experience to cut decision fatigue and lift purchase confidence.

Challenge

Endless options overwhelmed users, who struggled to pinpoint preferred scents, resulting in low engagement and frequent cart abandonment.

What we did

  • Built AI scent matching → 90% accuracy: Leveraged user feedback and profiles for precise recommendations.

  • Streamlined onboarding → 72% faster setup: Reduced to 3-5 quick preference inputs in Figma prototypes.

  • Designed intuitive filters → 40% less fatigue: Added mood, occasion, and note options for effortless browsing.

www.dona-ai.com